What I Do
Every engagement starts with 90 days. No long commitments. Just results you can feel. Here’s where I can help.
CEO COACHING & EARLY STAGE GTM
You're building from zero and need a partner who's done it.
You have a product and early conviction. What you don’t have is a clear GTM motion, a repeatable way to close enterprise deals, or a revenue story investors will believe. You don’t need a full-time C-suite exec yet — you need someone who thinks like one and will work alongside you until you do.
I help early-stage founders sharpen their ICP, close their first enterprise deals, build the pipeline foundation, and get investor-ready — based on what actually works, not what looks good in a deck.
Typical engagement: Strategic advisory, CEO coaching, GTM architecture, GTM hands on execution
FRACTIONAL CRO & REVENUE LEADERSHIP
Your revenue motion is breaking down and you need someone to fix it — not study it.
Pipeline is inconsistent. Sales cycles are too long. You’re not sure if it’s the team, the process, the pricing, or all three. You have budget and you need results — not a framework handed off to a team that doesn’t know how to use it.
I come in as a fractional revenue executive and run the program. That means rebuilding sales models, implementing qualification rigor, restructuring teams, standing up partner channels with Azure and Google Cloud, and driving NRR through CS and executive sponsorship — all hands-on, across functions, globally if needed.
Typical engagement: Fractional CRO, specific revenue program ownership, M&A integration support
AI GTM ADVISORY
You're building or selling an AI product and the market doesn't know what to do with you yet.
AI buyers are skeptical. The use cases are real but the sales motion is still being invented. Positioning is hard. Pricing is harder. And most GTM advisors don’t understand the technology well enough to get in the room with enterprise buyers.
Every company I’ve worked with since 2022 has been an AI company. I’ve launched GTM motions from zero, closed first enterprise deals, stood up product-led growth programs that hit triple-digit growth in 90 days, built partner channels with Azure and Google Cloud, and taken an AI company from $0 to $30M ARR as COO/CRO. I know how enterprise buyers evaluate AI products — because I’ve been on both sides of the table.
Typical engagement: AI GTM strategy, ICP and pricing, enterprise sales motion, PLG design, partner ecosystem development
STRATEGIC PROGRAMS
You need an experienced operator for a specific high-stakes initiative.
Not every engagement fits a job title. Sometimes you need someone to lead a post-merger integration. Stand up a hyperscaler partner channel. Build out Customer Success as a retention and expansion engine. Drive a global NRR program across a cross-functional team. Serve as an executive sponsor on your most critical accounts.
I’ve done all of it — and I can step into your business and run it without a long ramp.
Typical engagement: M&A integration, partner channel development, CS buildout, NRR expansion, executive account sponsorship
Ready to Fix What's Broken?
Every engagement starts with a 30-minute diagnostic call. No pitch. No deck. Just an honest conversation about where you are and whether I’m the right person to help.